“Founded in 1989, Pipers Farm is a destination for meat that is produced sustainably and in harmony with nature. We create links between ethical producers who we know and trust, and with you, our customers. 

Our ethics and values are deep-rooted to the core of our business. We passionately believe in producing wholesome natural food that has been grown with respect for nature. Our principles have not changed for 30 years and you can rest assured that we will continue to produce food that you can trust completely." Peter Greig, founder of Pipers Farm.

Our mission is based on these deep-rooted beliefs... 

Family Farms – Not Factory Farms

We work with 40 small-scale family farms based within an hour of Pipers Farm in Devon, Dorset Somerset and Cornwall. 

We believe small-scale mixed farming is the most sustainable way to produce food. All our farmers grow a range of produce - for example, our Red Rubies graze alongside a flock of sheep and our Wessex Saddleback pigs happily live next to vegetable patches.

We have built strong relationships with our farmers based on a handshake and a belief to produce food the right way. 

Sustainable Farming

Sustainable Community

For us, true sustainability also includes building sustainable communities. Proper sustainable farming needs to have an economic benefit to the community. It is no good having farmers and workers unable to make a living through food production as this only leads to unfair pressure on principles.

We work with our farmers and we agree upfront on a fair price to produce our food.

By supporting Pipers Farm your money is going back into the community. It is helping us ensure our countryside looks fantastic, it is funding projects such as converting to renewable energy on our farms, and importantly it is securing a future for small-scale family farms. 

Sustainable farming

Native Breeds

We have specifically chosen breeds that are native to this part of the world. We do not rear Red Ruby because it is fashionable, we grow this traditional breed because it is used to the terrain and climate here in Devon.

Our Red Rubies can digest the rough Exmoor grass and convert it into protein with zero input. This allows land to be farmed and communities to be sustained where otherwise there would be very little resource available. Turning a rugged and difficult land into an abundant rich landscape that produces nourishing, healthy, high welfare food that simultaneously becomes a haven for wildlife. 

grass fed beef

Permanent Pasture

Grassland forms a vital part of our countryside. For centuries it has been the principal food source for cattle and sheep. Fields of just grass provide all nutritional components an animal needs. Our fields contain a variety of other plant species including herbs, wildflowers, and clovers. Rich in essential vitamins and minerals our grasses not only provide incredible healthy nutrition but also support a diverse range of insects and wildlife.

We do not believe you have to cut down acres of rainforest, grow miles of land for grain, we simply utilise what is in abundance right on our doorstep. Our ruminant animals only ever eat a diet of 100% pure natural grass, all grown on our farms.

Our chicken and pigs, although not ruminants, also eat grass as a high proportion of their diet. You will notice our chickens are very yellow; this is down to the amount of chlorophyll they have ingested from foraging in our fields.

Grass Fed Beef

Regenerative Farming

Regenerative farming is an approach to food and farming systems that rejects pesticides, artificial fertilizers and chemical imputs, and instead focusses on regenerating topsoil, increasing biodiversity, improving water cycles and increasing resilience to climate fluctuation to strengthen the health and vitality of farming communities.

Regenerative farming is based on techniques and thinking that integrates organic farming, permaculture, agroecology, agroforestry, restoration ecology, and holistic management.

Regenerative agriculture

Slow Food

One of our fundamental principles of farming the Pipers Farm way is to grow livestock slowly. By selecting the right breeds, with the right diet, we let animals grow at a natural pace. This is of paramount importance to the health and welfare of our stock and it also ensures an animal has developed a proper bone structure and texture in the meat – resulting in real eating quality.

We are also passionate about the Slow Food movement, a grassroots organisation that is the alternative to fast food. Slow Food strives to preserve traditional and regional cuisine and encourages farming characteristics in line with the local ecosystem. The Slow Food motto is "Good, clean and fair" - a sentiment we couldn’t agree more with. 

Slow Food

Eat Less Meat

Sounds strange, doesn’t it, coming from farmers and butchers? However, we do believe we should all cut down on the amount of meat we eat, it is simply not sustainable. Meat has along the lines lost its value, with products like cheap chicken so readily available we have become so detached from the long process it takes to produce food.

We believe we should all eat much less meat, and when we do eat meat ensure it has been produced in a way that has respect for the animal, respect for the farmer and respect for the landscape.

Eat less meat

Food Waste

Making sure we have enough food for the future and looking after our planet for the next generation is so important to us as a business. Reducing food waste is a key part of preserving a healthy and sustainable countryside.

We are a zero to landfill business. Our waste is sorted into recycling materials and matter for the local biodigester that is turned into energy and then compost to feed the land.

We utilise the whole carcass from nose to tail and ensure nothing is ever wasted. We encourage our customers to try something a little different, to think outside the box and realise the true value of the food you are eating.

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