The Pipers Farm Mission

Nurturing our Countryside for over 30 years

“Founded in 1989, Pipers Farm is a destination for meat that is produced sustainably and in harmony with nature. We create links between ethical producers who we know and trust, and with you, our customers.

Our ethics and values are deep-rooted to the core of our business. We passionately believe in producing wholesome natural food that has been grown with respect for nature. Our principles have not changed for over 30 years and you can rest assured that we will continue to produce food that you can trust completely." Peter Greig, founder of Pipers Farm.

Our mission is based on these deep-rooted beliefs...

Unrivalled Quality

For over 30 years we have been producing the finest quality meat, in this time have been honoured with some of the countries top accolades including; BBC 4 Food & Farming Best Producer, The Times Best Butcher, The Independent Best Meat Box, 3 Great Taste Golden Forks, Great Taste Top 50 Best Products and over 40 Great Taste Awards.

We have been noted for the quality of our produce by some of the countries top chefs and food writers including; Jamie Oliver, Hugh Fearnely Whittingstall, Rick Stein, Michael Caines, Gill Meller, Diana Henry, and many more.

Regenerative Farming

Regenerative farming is an approach to food and farming systems that rejects pesticides, artificial fertilizers and chemical inputs, and instead focusses on regenerating topsoil, increasing biodiversity, improving water cycles and increasing resilience to climate fluctuation to strengthen the health and vitality of farming communities.

Regenerative farming is based on techniques and thinking that integrates; permaculture, agroecology, agroforestry, restoration ecology, and holistic management.

Native Breeds

We have specifically chosen breeds that are native to this part of the world. We do not rear Devon Red Ruby Beef because they are fashionable, we grow this traditional native breed because they are perfectly suited to the terrain and climate here in the South West.

Our Red Rubies can digest the rough Exmoor grass and convert it into protein with zero inputs. This allows land to be farmed and communities to be sustained where otherwise there would be very little resource available. Turning a rugged and difficult land into an abundant rich landscape that produces nourishing, healthy, high welfare food that simultaneously becomes a haven for wildlife.

We rear Hubbard chickens, Saddleback pigs and Suffolk Tup lambs, all slow growing, native breeds who thrive in a low input environment.

Permanent Pasture

Grassland forms a vital part of our countryside. For centuries it has been the principal food source for cattle and sheep. Fields of just grass provide all nutritional components an animal needs. Our fields contain a variety of other plant species including herbs, wildflowers, and clovers. Rich in essential vitamins and minerals our grasses not only provide incredible healthy nutrition but also support a diverse range of insects and wildlife.

We do not believe you have to cut down acres of rainforest, grow miles of land for grain, we simply utilise what is in abundance right on our doorstep. Our ruminant animals only ever eat a diet of 100% pure natural grass, all grown on our farms.

Our chicken and pigs, although not ruminants, also eat grass as a high proportion of their diet. You will notice our chickens are very yellow; this is down to the amount of chlorophyll they have ingested from foraging in our fields.

Family Farms - Not Factory Farms

We work with 25 small-scale family farms based within an hour of Pipers Farm in Devon, Dorset Somerset and Cornwall.

We believe small-scale mixed farming is the most sustainable way to produce food. All our farmers grow a range of produce - for example, our Red Rubies graze alongside a flock of sheep and our Wessex Saddleback pigs happily live next to vegetable patches.

For us, true sustainability also includes building sustainable communities. Proper sustainable farming needs to have an economic benefit to the community. It is no good having farmers and workers unable to make a living through food production as this only leads to unfair pressure on principles. We work with our farmers and we agree upfront on a fair price to produce our food. The price does not fluctuate with the market.

By supporting Pipers Farm your money is going back into the community. It is helping us ensure our countryside looks fantastic, it's funding projects such as laying down new hedgerows, improving water cycles and importantly your support is securing a future for small-scale family farms.

Slow Food

One of our fundamental principles of farming the Pipers Farm way is to grow livestock slowly. By selecting the right breeds, with the right diet, we let animals grow at a natural pace. This is of paramount importance to the health and welfare of our stock and it also ensures an animal has developed a proper bone structure and texture in the meat – resulting in real eating quality.

We are passionate about the Slow Food movement, a grassroots organisation that is the alternative to fast food. Slow Food strives to preserve traditional and regional cuisine and encourages farming characteristics in line with the local ecosystem. The Slow Food motto is ‘Good, clean and fair” - a sentiment we couldn’t agree more with.

Eat Less Meat

Sounds strange, doesn’t it, coming from farmers and butchers? However, we do believe we should all cut down on the amount of meat we eat, it is simply not sustainable. Meat has along the lines lost its value, with products like cheap chicken so readily available we have become so detached from the long process it takes to produce food.

We believe we should all eat much less meat, and when we do eat meat ensure it has been produced in a way that has respect for the animal, respect for the farmer and respect for the landscape.

Using Nature’s Best Preservative

We passionately believe the freezer is the best place to store your meat, it means the quality is never ever compromised and you are able to waste less.

We never add any nasty preservatives or chemicals to our meat, we don't want to eat them so why should we make you? We don't 'gas flush' or do anything else nasty or unnatural to our food.

Just like harvesting peas at the perfect moment, or fish from our seas, creating the perfect eating sensation for our meat is no different. At Pipers Farm we hang every carcass including our poultry. By hanging each carcass we are removing up to 30% of water, which not only intensifies the flavour but means the texture of our meat is firm and dry. When our meat is at its very best we individually pack and blast chill each cut, providing you with the optimum eating sensation.

Freezing is natures best way of preserving food. We are able to help you reduce your waste at home by encouraging you to get to know your freezer. From batch cooking to holding the ingredients for everyday simple suppers without needing to plan ahead.

We individually wrap each portion so you can take what you need, when you need it and leave the rest for another day. You can defrost your meat quickly by placing each pouch in cool water and leaving it to thaw gently.

Thoughtfully Delivered

We speedily deliver your items straight to your door in our 100% recyclable packaging. You don’t even need to be in to receive your items as they can all be left safe. We keep you up to date on where your order is with live tracking so you never need to worry.

If we had it our way, we'd do away with packaging altogether, but to get our food to you in perfect condition we need to protect it. We have spent a lot of time working out the best way to send out our lovely products to you. We have considered many options, trialing and testing, to find how to keep your food at the perfect temperature, in packaging that's easy for you to use and doesn't harm our beautiful environment. We are always working hard to reduce our packaging and source sustainable alternatives. Our packaging is designed to reduce food waste, ensure your products arrive in good condition, is sustainably sourced and environmentally responsible.