Our Mission

Sustainable, Regenerative Farms – Not Factory Farms 

At Pipers Farm (soon to be Edenmoor), our mission is simple: to bring the finest food in the UK straight to your door and to connect you with food you can trust.

Nestled between Dartmoor and Exmoor, the landscape that inspires everything we do, reminds us that producing food is not just a craft, it’s a partnership with the land itself. That’s why we champion regenerative, nature-friendly practices as the most sustainable way to create truly exceptional and nutritious food.

Our farmers and producers nurture their lands and resources with care, ensuring their food is produced in harmony with nature. Each farmer, fisher, dairy maker and artisan producer is a master of their craft. Bringing them all together at Edenmoor means we can offer our customers an ethical and meaningful alternative to industrial agriculture.

The result is clean, nutritious food that not only tastes extraordinary and is better for our health, but also supports the livelihoods of local producers, the welfare of animals, and the rural communities where this food is grown and raised.

These principles have guided us from the start, and they continue to shape every decision we make as we deliver Britain’s most thoughtfully produced food to your home.

We like to do things the old-fashioned way. We pay farmers a fair price to farm in harmony with nature, producing food slowly, ethically, and sustainably.

We have real people on the end of the phone who know our customers by name, and a relentless focus on quality runs through everything we do, from sourcing animals and produce, to dry-aging and artisan butchery, to careful packing and personal customer service.

Since the 1960s, the UK has seen supermarkets rise to become the dominant players in the food industry. Driven by profit, these forces pushed for faster, cheaper production and longer shelf life, pressuring farmers to produce more for less. But at what cost? The rise of ultra-processed foods has left many of us unhealthier, less satisfied, and disconnected from what we eat.

We believe food, farmers, and the environment should exist in harmony. Every choice we make, from how our animals are raised to how our food is packed, is designed to protect that balance. Supporting Edenmoor means preserving the traditional fabric of the English countryside, nurturing regenerative farming, and enjoying food with exceptional flavour and integrity.

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Our Round Table of Natural Balance is inspired not by legend, but by the simple, enduring act of people coming together around a table to share food.

A round table has no head and no hierarchy, every place is equal, every voice matters, and every element that brings food to that moment holds its own importance.

This is how we see the world that shapes our produce: land, animals, and community sitting side by side, each essential, each strengthening the others.

When the soil is cared for, the animals thrive. When the animals thrive, the food nourishes. And when communities are supported, the whole system becomes resilient.

Harmony with the Land

At Edenmoor, everything begins with the ground beneath our feet. We champion regenerative and truly sustainable farming practices that work with nature, not against it.

Our farmers use rotational and pasture-led systems that rebuild soil health, encourage deep-rooted grasses, and create thriving, biodiverse ecosystems.

Animals are raised in low-stress, free-moving environments where their natural instincts are respected.

The result is land that heals itself over time, richer soils, cleaner waterways, stronger pastures, and resilient farms that can provide for generations to come.

This is stewardship in its truest form: farming in harmony with the land so that we leave the earth better than we found it. 

When animals live outdoors, grow slowly, and eat a natural forage-rich diet, their bodies flourish, and so does the food they become.

Grass-fed, slow-grown livestock develop healthier muscle structures and more nutrient-dense fat profiles, including higher levels of omega-3s, essential vitamins, and minerals.

This isn’t just better for them, it’s better for us. Meat raised in this way is naturally richer in beneficial nutrients, gentler on digestion, and more balanced in fats compared to meat from fast-grown, intensively fed animals.

It’s food that truly nourishes: honest, wholesome, and shaped entirely by the quality of the pasture it comes from.

Harmony of the Body means respecting the animal’s wellbeing so that the nourishment on your plate reflects the purity of its life.

Edenmoor is built on relationships, between farmers, families, and food lovers who care deeply about how their food is produced. We pay our farmers fairly so they can farm in alignment with nature and their own values, never pushed into high-input systems that compromise welfare or land health.

Supporting them means supporting rural communities, local knowledge, and the long-term future of British farming.

And then there is our community: the people who choose to fill their kitchens with real, responsibly raised food. We look after them with personal service, thoughtful packaging, and honest communication. When you join our herd, you’re not just a customer, you’re part of a food community that respects craft, champions quality, and believes in doing right by people and planet.

Harmony of the Community is our promise to nurture every relationship we touch, from the farmers who raise the animals to the homes where our food is shared.